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Marketing Degree Profile

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Marketing degrees are associated with the area of business, and graduates are some of the creative and business development orientated professionals in the world. Students majoring in marketing are normally focused on the business aspect of marketing research, advertising and consumer relations. They must constantly educate their companies about the ever-evolving consumer market and appropriately direct advertising campaigns to their fields most profitable and promising audiences. Marketing Degree Profile

Common Specialized Degree Programs

  • Advertising
  • Business
  • Editing
  • Public Relations
  • Visual Communication and Design
  • Writing

Average Salary

Entry level $38,000 to $77,000 mid-career

Degree Programs

Bachelor’s degree is preferred for entry-level work from a completion of between 120 and 128 credit hours depending on the university. Master’s degree and doctoral degrees are preferred for mid-level work entry. At the graduate level, a master's of business administration (MBA) in marketing is one of the most popular degrees in America.

Top Marketing Programs
(According to U.S. News, 2009)

Northwestern University
University of Pennsylvania Wharton
Duke University

Stanford University

Harvard University

Main Courses of Study in College: Marketing, Statistics, Public Relations, Consumer Relations, Business

Recommended High School AP Courses

  • English Language
  • Macroeconomics
  • Microeconomics
  • Statistics
  • Studio Art

Careers Obtained with Marketing Degrees

  • Administrative Assistant
  • Advertising Director
  • Business Development Manager
  • Buyer
  • Customer Service Representative
  • Director of Communications
  • Director of Public Relations
  • Director of Sponsorship
  • Marketing Director
  • Marketing Research
  • Merchandiser
  • Promotions Coordinator
  • Retail Sales Representative
  • Sales Representative
  • Training Specialist
  • Visual Merchandiser
  • Wholesale Distributor

Notable Marketing ProfessionalsTim Allen

  • Bruce Crawford, chairman of Omnicom Group
  • Donny Deutsch, American television personality and advertising executive
  • Mick Boogie, celebrity DJ
  • Paul Margulies, father of actress Julianna Margulies and author of the the Alka Seltzer jingle "Plop, plop, fizz, fizz, oh what a relief it is."
  • Sir Martin Sorrel, CEO of WPP Group
  • Tim Allen, actor and comedian who majored in communications

Also Read:

Marketing Scholarships

The Best Marketing Schools in the U.S.

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Feb 28, 2017

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